Have the manifest first
The buyer will walk the lot against the list. If the list does not exist, the visit turns into an inventory exercise and the decision slips by a week.
Open the route
Gate codes, check-in procedures, PPE requirements, parking for a pickup and the actual path to the reels. A visit that stalls at a gatehouse wastes the trip.
Have equipment available
A forklift on standby lets the buyer see that a reel can be lifted and loaded. That single demonstration often settles the handling question.
Know who can agree terms
The person who can accept an offer should be reachable on the day. Visits that end with 'I will discuss it internally' usually restart the whole process.